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Seatbelts the focus on a new campaign

Thames Valley launches a new campaign to target those not wearing seatbelts.

Despite the fact that wearing a seatbelt has been been compulsory in the UK since 1983, and the proven fact that not wearing one increases the change of you being fatally injured if involved in a road traffic collision – many people still take the risk and travel without fastening their seatbelt.  Reports show that approximately 14% of UK adults are inconsistent seatbelt wearers.

The Royal Society for the Prevention of Accidents explains:

“Seatbelts are designed to retain people in their seats, and so prevent or reduce injuries suffered in a crash. They ensure that as little contact is made between the occupant and vehicle interior as possible and significantly reduce the risk of being thrown from a vehicle”

Seatbelts are designed to work in conjunction with other safety measures, such as airbags and head restraints.  They work by holding people as still as possible in their seats, ensuring that as little contact as possible is made between the occupant and vehicle interior, as well as reducing the risk of being thrown from the vehicle if it collides with something.

PC Liz Johnson, Road Safety Officer for Thames Valley Police and Hampshire Constabulary, further adds:

“You are twice as likely to die in a collision if you are not wearing a seat belt and, in the event of a collision, if unrestrained, you will hit the windscreen, or the seat in front of you at a force of 30 to 60 times your own body weight.”

In information received by the Thames Valley Police today, they report that in the past five years, 46 drivers and 9 passengers have died as a result of not wearing a seat belt across Hampshire and the Thames Valley.

In an attempt to combat this problem and to bring greater awareness to the importance of seatbelts, the Thames Valley Police and Hampshire’s Joint Roads Policing Unit are supporting the National Police Chief’s Council’s seatbelt campaign from Monday 22 June until Sunday 12 July.

As part of this campaign, the two teams will be carrying out awareness and enforcement activity to ensure that drivers are wearing seat belts and, where appropriate, that there is a correctly fitted, appropriate child seat.

Photo by Alexandria Gilliott on Unsplash

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