A push for Brits to ‘Experience Oxfordshire’ and boost the local economy

Experience Oxfordshire is hoping to support the reopening of Oxfordshire’s visitor economy.

Designed to promote the reopening of Oxfordshire’s visitor economy, Experience Oxfordshire’s new ‘Opening Up Oxfordshire’ (#OpeningUpOx) campaign aims to support Oxfordshire’s visitor economy businesses and build consumer confidence.  Experience Oxfordshire is the official Destination Management Organisation (DMO) for Oxfordshire.

The latest campaign targets domestic visitors to Oxfordshire, including local residents and national visitors, and reassures them that Oxfordshire looks forward to welcoming them back. It will also remind potential visitors to check ahead of their visit for any lockdown restrictions affecting their visit before making bookings.

To encourage event and venue bookings, Experience Oxfordshire Venues have also published a new Venue Guide for Oxfordshire. The 48-page guide includes venue information such as capacity, facilities and location, making it a useful resource for prospective event or conference bookers. The guide also includes an introduction to Oxfordshire’s exceptional incentive products, transport options and destination information.

The Venue Guide is free to view online here:

Hayley Beer-Gamage, Chief Executive of Experience Oxfordshire, commented:

“Experience Oxfordshire are delighted to see businesses reopening, people returning to work and the city, towns and villages start to become re-energised. This campaign highlights the fast-moving actions Experience Oxfordshire are taking to support our partners and valuable visitor economy at every step of recovery and are adapting our message accordingly.  These have been extremely challenging times for everyone, we hope this is the start of more positive times for all and what better way to start that than by experiencing Oxfordshire.”

Experience Oxfordshire’s Opening Up Oxfordshire (#OpeningUpOx) campaign compliments VisitEngland’s ‘Know Before You Go’ public information campaign to reassure visitors as restrictions are lifted by checking about what is safe to do and when. VisitEngland’s Know Before You Go website is already signposting to the Experience Oxfordshire consumer website as an essential information source for visiting Oxford and Oxfordshire. The website will encourage visitors to check ahead for travel information and up to date information on openings. The website will also feature the industry standard ‘We’re Good to Go’ supporting mark on all partner businesses that achieve this standard.

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