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Plan unveiled for former Pleasure Island site

Boost for former Pleasure Island site

Plan unveiled for former Pleasure Island site

Following the recent sale of the former Pleasure Island site in Cleethorpes, a £57.1m mixed-use development plan has now been unveiled.

The Pleasure Island theme park opened in May 1990, but sadly closed in October 2016.

It has remained vacant since, and has gradually fallen into disrepair.

Developers say that following a national trend of theme park closures across the UK whereby competition has increased and visitor patterns have changed, many existing parks are no longer financially viable.

The new £57.1m proposal would see the site transformed into a mixed-use site.

It includes a new 146-bed hotel and conference centre as well as 250 high quality holiday lodges.

Plans for the 23.5ha site also mention two restaurants and two leisure units, as well as a non-food leisure/retail unit and a new Lidl store.

If given the go-ahead, it is expected that the development will create 369 new jobs.

It is thought that the new development would also include a petrol filling station with electric vehicle charging facilities and a drive-thru coffee shop.

The development is being promoted by a consortium of developers including Lidl and YPG, a Liverpool-based leisure developer.

It has appointed national planning and development consultancy Lichfields to progress the plans.

Lichfields’ Associate Director James Cox said:

“The proposals provide a positive response to the Council’s aspirations to deliver all-weather facilities in this resort area of Cleethorpes.

“In addition to enhancing the range of existing retail and leisure provisions accessible to local residents, it would also attract new visitor expenditure to Cleethorpes and generate new job opportunities.”

Plan unveiled for former Pleasure Island site
Credit: YPG
Plan unveiled for former Pleasure Island site
Credit: YPG

A public consultation is to be launched, with a view to submitting the planning application this autumn.

Locals can have their say on the development here.

North East Lincolnshire Council have said that they are keen to bring the vacant site back into use and identified it as part of a designated ‘Resort Area’ within its adopted Local Plan.

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