Cleethorpes business comes top in water sport awards

Cleethorpes business comes top in water sport awards

A Cleethorpes family business that has attracted hundreds of people to the sport of paddleboarding has won a prestigious award for being the best in central England.

Ebb & Flo came top under the category of ‘Water Sport Experiences across Central England’ in the Corporate Livewire Central England Prestige Awards 2020/21, after first being secretly nominated and then making it down to the final eight.

The awards recognise small and medium-sized businesses that have proved to be the best in their market over the past 12 months.

Ebb & Flo, based on North Promenade, is best known locally for its stand up paddleboard and kayak hire and lessons, however is a lifestyle brand born from the shared values of owners Toni Ann Buckle Weavers and Vince Weavers, who are passionate about sharing their love for the water, beach and outdoors.

The judging panel base their decisions upon areas such as service excellence, quality of the product/ service provided, innovative practices, value, ethical or sustainable methods of working, as well as consistency in performance.

Ebb & Flo announced the news on social media, describing it as a “pleasant shock to us this week” after being secretly nominated.

“Firstly I just wanted to say a huge thank you to whoever nominated us, I hope I find out who it was,” said Toni. “Secondly the biggest thank you to absolutely everyone who has supported Ebb & Flo since 2017!

“I cannot put into words my emotion and how grateful and thankful we are to every single person who has been a part of this journey.

“As ever my family friends you are insanely amazing and we wouldn’t be here without your support. Also my landlords for trusting us and letting us create our dream.

“Finally the biggest thank to the absolute gems that are E-Factor, without the team’s support and encouragement I wouldn’t have even got started.

“When you pour your heart and soul into something and are recognised for that it feels incredible! Stoked beyond belief!! Thank you, thank you, thank you.”

Photo: Ebb & Flo, Facebook