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Delivering joy to our most vulnerable this Christmas

dunelm campaign

Delivering joy to our most vulnerable this Christmas

Dunelm has launched a community Christmas shoebox campaign – with shoppers able to buy a gift for lonely care home residents.

Dunelm’s community campaign invites customers to pick a name tag off the store’s Christmas tree.

The tags contain initials of a resident along with Christmas gift ideas of what they would like. This will enable them to buy something from the store to donate.

The gifts collected by the store will be sent to local people in care homes – helping to make their Christmas a bit brighter during these challenging times.

Many shoppers are keen to get involved with this kind-hearted idea, with one customer having shared the news on social media:

“Such a lovely, simple way to ensure that elderly people with no family still get a gift at Christmas”.

Dunelm confirmed it has set up its Delivering Joy initiative in all 173 of its stores nationwide, with the initial goal to donate 11,000 shoeboxes of gifts.

And it’s not just the elderly who are set to benefit from the scheme as it covers local school children, care home and refuge residents.

Gi Media
administrator