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Jaguar Land Rover to become all electric brand by 2030

The fifth generation of the luxury off-roader is due to launch later this year.

Jaguar Land Rover to become all electric brand by 2030

The firm says the Jaguar Land Rover brand will lead the way with a complete zero-emission range by 2025.

Image credit Jaguar Land Rover

Land Rover’s first electric vehicle is due to arrive by 2024 and will form the initial step into a six-strong model line-up.

All three of its British plants will stay open whilst the company works on the electric model range. 

Thierry Bollore, chief executive, said: “It’s time to re-imagine the next chapter for both brands… British brands steeped in a rich tapestry of timeless designs.”

He added: “Together, we can design an even more sustainable and positive impact on the world around us.”

Shares in the company have risen 3% since the announcement of the new range and zero-emission target.

Jaguar Land Rover will spend approximately £2.4 billion annually on the electrification technologies and development of the vehicles.

The Prime Minister tweeted: “Great news Jaguar Land Rover is set to become an all-electric brand by 2025, a significant step towards becoming a net zero business by 2039.”

“A brilliant example of British engineering leading the industry to a cleaner future, as we build back greener.”

The fifth generation of the luxury off-roader is due to launch later this year, powered by a range of mild hybrid and plug-in hybrid powertrains.

The electric variant is set to follow in 2024.

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