By Marks & Spencer has issued a response on Twitter to ongoing jokes made by the Aldi social media team over the weekend.
The brand announced last Friday it would be pursuing a legal challenge against the discount supermarket over its popular Colin The Caterpillar cake, having lodged a claim with the High Court.
In the claim, M&S says Aldi’s Cuthbert the Caterpillar infringes its trademark for the dessert and is “riding on the coat-tails” of the success of its cake.
M&S official Twitter
The meme’s just keep getting better!
were you silent or silenced? #FreeCuthbert
Aldi official Twitter
Morrisons didn’t want to miss out on the act either!
Aldi had stopped selling the cake in February, two months before M&S accused the supermarket of infringing its Colin the Caterpillar trademark.
But now sales of a limited edition version will benefit Teenage Cancer Trust and Macmillan Cancer Support.
M&S said it loved a charity idea, but Aldi should use its own character.
Unveiling the idea on social media, Aldi said: “Let’s raise money for charity, not lawyers,”
M&S replied that a cake based on Aldi’s Kevin the Carrot commercials would be better, adding: “That idea’s on us.”
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