Marks and Spencer shares meme in response to Aldi’s ‘Free Cuthbert’ Jokes

Marks & Spencer has issued a response on Twitter to ongoing jokes made by the Aldi social media team over the weekend.

The brand announced last Friday it would be pursuing a legal challenge against the discount supermarket over its popular Colin The Caterpillar cake, having lodged a claim with the High Court.

In the claim, M&S says Aldi’s Cuthbert the Caterpillar infringes its trademark for the dessert and is “riding on the coat-tails” of the success of its cake.

M&S official Twitter

The meme’s just keep getting better!

 were you silent or silenced? #FreeCuthbert


Aldi official Twitter


Morrisons didn’t want to miss out on the act either!


Aldi had stopped selling the cake in February, two months before M&S accused the supermarket of infringing its Colin the Caterpillar trademark.

But now sales of a limited edition version will benefit Teenage Cancer Trust and Macmillan Cancer Support.

M&S said it loved a charity idea, but Aldi should use its own character.

Unveiling the idea on social media, Aldi said: “Let’s raise money for charity, not lawyers,”

M&S replied that a cake based on Aldi’s Kevin the Carrot commercials would be better, adding: “That idea’s on us.”

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