£65 million plans for Pleasure Island site underway

£65 million plans for Pleasure Island site underway

A two-week consultation has begun into plans for the £65 million pound redevelopment of the former Pleasure Island theme park in Cleethorpes.

Proposals by a consortium of developers, led by supermarket chain Lidl GB, aim to transform the 54-acre site off the Kings Road into a new holiday and tourism centre.

This will feature 272 1950s-style holiday lodges, a 148-bedroom hotel and conference centre, various retail and leisure units including a Lidl supermarket.

The proposals include a family-oriented indoor gaming arcade, which is planned as part of an ambitious redevelopment project that will see a new fishing lake, cycle hire facilities, and food and drink units.

One of the food and drink units will be provided as a food hall, a new concept for the local area which will allow start-up restaurateurs to rent small kitchen spaces and offer out their food to a central seating area.

The scheme will also see upwards of 200 jobs during the initial construction phase expected to be created in addition to around 440 full-time roles as the various properties are completed and taken on by operators.

An impact assessment estimates that regeneration could generate an uplift of around £17m per annum of additional new visitor expenditure when the site is operational.

Working on behalf of the developers, planning and development consultancy Lichfields is currently seeking the views of local people and stakeholders on the proposals via an online consultation, which is live until 28th November 2022 at

Senior director at Lichfields, Jonathan Wallace, commented that the plans have already attracted considerable interest from potential service operators.

He said: “This is a comprehensive redevelopment proposal that will bring an important and well-known local site back into use, allowing several leisure, retail and tourism operators to work closely together across a single scheme.

“A key focus of the plans is to create a sense of playfulness and fun for people with retro style lodges and other exciting aspects, which also provide a big boost for local tourism and the wider economy. We are consulting with local people, interested parties and stakeholders to showcase the many benefits the project will bring and very much look forward to hearing from them.”

Lidl GB’s regional head of property, Liam Schofield, commented: “We are delighted to announce plans to bring a new Lidl supermarket to serve Cleethorpes. The new store will provide the community with greater access to high quality, affordable produce and we hope that as many people as possible are able to participate in this public consultation. We look forward to sharing our plans and receiving feedback from local residents.”

Following the consultation, a planning application is expected to be submitted by the end of the year.

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Ellie joined Gi Media in July 2021.