Docks Beers launches new craft beer
Local brewery Docks Beers has launched a new lower strength brew in order to ease beer drinkers out of Dry January.
The 3.5% session pale ale, entitled ‘Low Tide’, is the lowest ABV beverage yet from the Grimsby brewery, and has been crafted to celebrate the brave work of RNLI.
Sharam Shadam, Director of Docks Beers, said: “Our core beers have always been at 4% or higher and adding something lower seemed timely.
“We know that many of our customers are engaging with lower strength beers after Christmas and will not necessarily want to rush back to high strength DIPAs and stouts.
“At 3.5% Low Tide is our lowest strength beer yet and a 330ml can is only 1.2 units. We think this is one of our best beers so far, and so we have packaged it in keg, cask and can. It will be our first new cask ale for over a year.”
Jack Johnson, Digital Marketing Manager at Docks Beers, explained where the idea for the beer name and can design came from.
He said: “We have gone with a name that evokes both our coastal situation and the low strength of the beer. And the can design, by local agency Source 4, reflects this with a beautiful illustration of Cleethorpes beach at low tide and an RNLI worker looking out to sea.
“As a thank you to the heroic volunteers in the RNLI for their vital lifesaving work in the Humber Estuary we will be collecting for RNLI Cleethorpes until the end of February.
“Donation boxes will be in our taproom and in Docks Academy, plus we will be adding ‘donate’ buttons to our social media platforms encouraging our customers to support their hard graft!”
Low Tide is now available on draft and on hand-pull in the Docks Beers taproom, and in 330ml cans.